Posted by
Bill Heyman on Thursday, July 06, 2006 10:40:04 PM
Can Apple leverage their iPod success to desktop computer success? I think if there's been any time for this to happen, it'll be this school year/Christmas buying season.
Apple has the cultural mindshare. It's a well respected company, with
one of the most recognizable brand images. It has achieved unexpected success with its iPod line of music players and iTunes music stores--something that was not predicted because of the proprietary nature of their software and music licensing format.
Apple has the right products at the right time. Jumping on to the Intel processor bandwagon with its first machine introductions earlier this year and embracing the
dual core processor ("Core Duo" in Intel-speak) designs which allow the processor to do more things at the same time, matches and exceeds what Windows users expect from their machines. However, coupling this more standard hardware with an operating system (Mac OS X, pronounced "Mac OS Ten") that is built on a secure, stable, multi-user, multi-tasking branch of Unix and has a well-designed user interface that's easy to use and navigate through, gives the Mac user a machine that works more like an appliance which "just works" rather than a classic Windows PC.
Microsoft's new Vista operating system,
delayed until 2007, seeks to emulate the graphics and usability of Apple's OS X, but currently appears to be a cheap imitation. By missing the next round of school/Christmas buying, Microsoft is leaving open a gaping hole for the consumer user that Apple has the opportunity to drive right through.
Furthermore,
Apple will be announcing the next version of OS X (codenamed "Leopard") in early August, which is expected to extended Apple's lead and advantage over Microsoft's Vista offering. Apple's marketing plan should be to target the consumer and school users with a highly price competitive computing appliance that's here today and which "just works."
Interestingly, the move to Intel-based CPU makes the ability to run Windows in an OS X window even easier using what is known as a virtualization software product. A company named Parallels has created such a product for the Mac OS X called
Parallels Desktop for Mac. Extremely easy to install and configure, Parallels provides a simple way for Windows users to still use their Windows applications on the Mac, by simply running them in their own Window. Of course, in August, we'll find out if Apple might have
something even more devious up their sleeve for Windows application support--stay tuned!
Finally, it may be time for Windows users who are just plain sick of dealing with the annoyances of Windows (security issues, clutter, network and system configuration, too basic of included applications), may decide to
"Think Different" and make the switch to Apple this fall.
For myself, for the last several months, I've been using an Intel Core Duo-based
Apple Mac Mini with Parallels to install my Windows software development environments and really couldn't be much happier with how it's been working for me. I'm looking forward to what Apple announces in August and how it will help me even more.
UPDATE: Investors Business Daily: Mac The Apple Of More PC Buyers' Eyes